The London EDITION is the latest from EDITION Hotels which blends groundbreaking innovation, great design, outstanding dining and entertainment with personal, friendly, modern service.
It is set in the former Berners hotel in a row of five Georgian townhouses in Fitzrovia. The building, which was originally built in 1835 as five separate houses, has had its facade restored to its former glory and the interior extensively refurbished to create a stylish 175-bedroom hotel. The design comes from a mix of ages and inspirations: there are elements of aristos' country piles and London gentlemen's clubs, secret Parisian hideaways and New York's Grand Central Station. Georgian architecture gives way to Belle Epoque detailing and space-age fittings.
Celebrity hotelier Ian Schrager is noted for design lead, service light establishments, but here, with the help of Marriott, a more grounded, home-away-from-home feel has been achieved. The multi-functional lobby makes an amazing entrance, though it’s the restored stucco ceiling, old not new, that really grabs the attention. All rooms are furnished with modern walnut desks and tables cantilevered off the walls, oatmeal-upholstered George Smith tufted lounge chairs, luxurious linen and silk drapery, silk area rugs and a gold-leaf baroque framed Hendrik Kerstens photograph.Lofts and suites also feature living areas with George Smith sofas. With fantastic views of the city, a portion of the rooms feature oversized terraces furnished with cast iron bistro tables and chairs and lounge chairs.
A signature of Schrager hotels is the lobby-as-social-scene, and the London Edition is no exception, with statement furniture and lighting that echoes artists from surrealist Dalí to minimalist Donald Judd. There's a cocktail bar, The Punch Room, with tub chairs and club chairs; as well as the adjoining Berner's Tavern, headed up by star chef and restaurateur Jason Atherton, who has devised a best-of-British menu (in style this season: Orkney scallop carpaccio and quail smoked over a charcoal grill). And another signature: a nightclub that, if not quite Studio 54, is still intended for theatre and spectacle, with statement design to lure in a discerning, cool crowd - and London's is possibly the most discerning, coolest crowd in the world.
All year round
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