It’s time to challenge your habits when it comes to summer vacation. If you seek a destination that can offer you the beauty of nature, extraordinary experiences and the best services, then you should plan your visit to Switzerland. If you don’t believe us, think about enjoying a scenic 30-minute helicopter ride overlooking breathtaking scenery or rejuvenating at the spa surrounded by high-altitude nature. The Swiss Alps are the perfect replacement for beach vacation if you are in search of tranquility and sophistication.

Gstaad, the favorite place of celebrities such as Elizabeth Taylor, Richard Burton, and Princess Grace of Monaco is mostly known for its very glamorous après-ski.  Located within the Bernese Canton, the small village is home to the famous Alpina Gstaad Hotel opened in 2012 which was the first luxury hotel to be built in Gstaad in a century. This is the ideal place for relaxation as the hotel features Six Senses Spa where you can enjoy the rejuvenating treatments. Many events are reserved for summer in Gstaad, just to name few: the Swiss Open Gstaad tennis tournament from 22-30 July and Polo Gold Cup from 17-20 August.

For truly exceptional vacation head to Zermatt, a unique location where only electric vehicles are allowed due to the preservation of one of the European Alps’ highest alpine peak: the Matterhorn. Perhaps the most photographed mountain in the world, the Matterhorn is paradise for mountain climbers. If you aren’t a skilled climber, worry not, there is the mountain train to the peak of Gornergrat where you can relish in one of the most stunning panoramas, where more than 20 of Switzerland’s alpine peaks are visible. Stay at the chic Mont Cervin Palace known for its style and fantastic cuisine.

Thanks to the combination of a sunny, scenic location, exciting terrain, and a lively nightlife, Verbier has become a synonym for Swiss Alps’ playground of jet setters. The eclectic design mix at recently opened W Verbier Hotel is the perfect example of the village lifestyle. One of the favorite location for mountain bikers is also the home of one of the most prestigious equestrian events in the equine calendar, The Grands Concours Hippique, happening from 20-27 August. Choose Verbier if you wish to enjoy in tennis, golf, fantastic concerts and extreme sports.

For the city escape select Zurich which will charm you with its beguiling architecture, a long history, cobblestone streets and plenty of Swiss cheese and chocolate. A beautiful river and lake only add its allure. Zurich is the city of contrast, its 2500 years history matches perfectly with its contemporary style, all wrapped up in amazing views over the water. Experience modern Swiss style at one of the finest examples of design hotels - the Kameha Grand Hotel.

Main photo: The Cambrian Adelboden, Design Hotels