For all the ski lovers there is a special place in the Swiss Alps, known for its exclusivity. Yes, it is the beautiful town of Zermatt, unique in so many ways. Famed as a mountaineering and ski resort of the Swiss Alps, Zermatt is an impressive place where you will meet a mountain spirit like nowhere it the world. Zermatt is a car-free town where everyone moves around on foot, surrounded by beautiful nature and glorious Matterhorn. Here you will meet famous skiers as the Zermatt is the place where they train. If that is not good enough for you, here are more reasons why every snow-lover should visit this gem of Switzerland.

1. Chic Chalets and Hotels

You will be amazed by the architecture wonders of small and large chalets in Zermatt. Staying true to the rural Swiss architecture, the interiors and design of the chalets around the town are modern and just astonishing. You can enjoy magnificent views, state-of-the-art amenities, the perfect mix of native alpine style and contemporary details. We love the marvellous ambience of Chalet Matten, exclusive location of CERVO Mountain Boutique Resort and stunning views of the Matterhorn at Mont Cervin Palace.

2. Haute cuisine

Combining local gastronomy with cuisine around the world makes Zermatt one of the top places to enjoy the taste of excellent food. Many restaurants, hotels and chalets included Michelin star-like menu to complement the chic feeling of the alluring alpine evening. Romantic dinner is the first association we get. Why? Magnificent dinner, a glass of finest champagne while the snow is falling and you with your loved one. Perfect, isn't it?

3. Lunch with a view

Maybe you didn’t know, but Zermatt is famous for oysters. They are directly flown from France just for you and are always fresh. So once you finish your winter adventures for the day, we recommend selecting a rustic restaurant in the center or the one with a fantastic view of the town or slopes and try the outstanding Swiss cheese. Locals and visitors agree that lunch-ing at 100-year-old Chez Vrony is obligatory when the sun is shining.

4. VIP Gondola

Matterhorn is glorious in so many ways and enjoying it from VIP Gondola is an extraordinary experience. Experience Swiss glamour up in the air and revel in amazing view while you're comfortably sitting in the leather armchair. There is a bottle of chilled Moët & Chandon champagne to sip while you're admiring the nature of Switzerland. The Matterhorn Express VIP gondola is available on over 270 days of the year. Treat yourself – or someone you love – to a little luxury.

5. It’s all about the landscape

Zermatt is an excellent destination, but the slopes of Matterhorn is what makes it so unique. All year round the slopes of Matterhorn present the magnificent beauty of the landscape and nature. You can enjoy skiing, snowboarding during the winter or hiking during the summer. But don’t forget, the season for snow sports last until July! Whenever you decide to experience Swiss Alps, don’t forget that there awaits you fresh air.

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